This summer, Europe will be hosting the much-awaited UEFA European Championship, also known as Euro 2020. Football fans all over the world will be glued to their television screens, eagerly anticipating the impressive performance of their favorite national teams. And for Ukraine, this year’s tournament holds a special significance.
Ukraine’s national football team, known as the “Zbirna,” will be playing in the Euro Cup for the third time in its history. And this time, the matches of our beloved Zbirna will be broadcasted on a free-to-air channel, making it easily accessible to every Ukrainian household. Yes, you read that right – all of Ukraine’s matches in the Euro 2020 will be shown on a publicly available channel!
This news has been met with much excitement and joy from football fans all over Ukraine. It is a significant and positive step towards promoting the beautiful game in the country and showcasing our national team’s talent to a wider audience.
For many years, the broadcasting rights for major international football tournaments have been held by paid subscription channels, making it difficult for the general public to watch their national team’s matches. But this year, Ukraine’s public broadcaster UA: PBC has secured the rights to broadcast all of our national team’s matches for free.
“Our goal is to bring the national team’s matches closer to our viewers. We want to unite the nation and support our team together,” stated Zurab Alasania, the General Director of UA: PBC. And this is precisely what this decision has achieved – bringing the entire nation together in support of our Zbirna.
The decision to broadcast our national team’s matches on a free-to-air channel is not only a win for football fans but also for the sport itself. Football is the most popular sport in Ukraine, and the success of our national team is a matter of national pride. By making the matches easily accessible to everyone, it will ignite a love for the game in the younger generation and inspire them to take up football as a sport.
Moreover, this decision will also have a significant impact on the country’s economy. With increased viewership, there will be a surge in advertising revenue for the channel, and the country’s overall image will improve as more people around the world get to see our national team in action.
The Zbirna has a tough group in the Euro 2020, facing strong opponents like the Netherlands, Austria, and North Macedonia. But with the support of the entire nation, our team is ready to take on the challenge and make us proud. And now, with the matches being broadcasted on a free channel, the entire nation will be able to witness and support our team’s journey.
This decision to broadcast our national team’s matches on a free-to-air channel has been met with praise and appreciation from all corners. Football fans, sports journalists, and even the government have welcomed this move, recognizing its significance in promoting the sport and uniting the nation.
As we eagerly await the start of Euro 2020, let us spread the word and encourage our friends and family to tune in and support our national team. Let us show our Zbirna that the entire nation is behind them, cheering them on every step of the way.
In conclusion, the decision to broadcast all of Ukraine’s matches in the Euro 2020 on a publicly available channel is a significant and positive step towards promoting football in the country. It is a win for football fans, the sport itself, and the entire nation. Let us all come together and support our national team as they embark on this exciting journey. Go Zbirna!
